Pattern Design
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Packaging
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Art Direction
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Pattern Design - Packaging - Art Direction -
In support of the brand’s hunting passion points, Busch Light tasked my team with creating a proprietary camo pattern for limited time only packaging that would also be able to be used across all trade materials, digital and even on Nascar paint schemes. As an expert in camo patterns I art directed a team of designers and ultimately created the 2025 pattern.
Round 1 creative development showing the range of options my teams and I developed.
A selection merch I art directed and designed with my team.
