ART DIRECTION

As part of Natural Light’s tonal shift from a fratty cheap beer to a respectable light lager, our brand partners asked for a set of image assets that could be used in trade assets or on social. Our work ultimately needed show off our beautiful new white cans and show off our new home in the Carolinas and Chesapeake.

For my role I helped set art direction for our equity photoshoot and was an active voice on set; I advocated for possible solves and solutions to challenges we faced on set and ways to bring the creative to life.